As we already know, leads are a very important part for sales in your business, without them it will be very difficult to reach more people who are interested in your product, and your business will not have the exponential growth you are looking for. For this reason, here we will review the real components of the lead generation process...


How is it done?


First a visitor discovers your business through one of your marketing channels, such as your website, blog or social media profile. That visitor clicks on your call to action (CTA): an image, button or message that encourages visitors to perform a desired action. That CTA takes your visitor to a landing page, which is a web page designed to obtain lead information in exchange for an offer of value, be it an e-book, a course, a template, etc.


Once on the landing page, your visitor will fill out a form in exchange for the offer. (It's common for forms to appear on landing pages, but they can be hosted anywhere on your site).


That's it! You now have a new lead, as long as you follow the best practices for lead capture. 


To sum it up: the visitor clicks on a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead. Once you combine all the elements, you can use various promotional channels to drive traffic to your landing page to start generating leads. 

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